Salus Services

in partnership with Landmark branding

→ Rebrand
→ Visual Identity
→ Brand Collateral & Templates

About
Salus Services

Established 20 years ago as a family business, Salus Services provides health, safety and environmental management, Principal Designer and project services to the construction industry, taking the complexity out of compliance for clients across the country. Based in the North West, Salus supports projects of all sizes, from minor works to multi-million-pound developments, across sectors including Aviation, Energy & Power, Infrastructure, Residential, Commercial, Retail and Sport, Leisure & Events.

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What Salus wanted
to achieve

Marking 20 years in business, Salus decided it was time to rebrand and bring the identity of the business up to speed with where it is today. This meant modernising the brand identity and refreshing the marketing collateral used across the business day to day, so that how Salus presented itself matched the scale and experience it had built over two decades.

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Getting the project
off the ground

We partnered with Landmark Branding, who led on developing the logo concept before handing over to Foundation to develop the wider visual identity and brand DNA. This ensured Salus had a strong creative foundation to build from, with Foundation then translating that identity into a full suite of practical, everyday marketing assets.

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What we
delivered

The project delivered a modernised brand identity for Salus, along with a complete suite of marketing collateral and templates designed for day-to-day use across the business.

This included:

  • Canva templates for LinkedIn posting
  • Business cards
  • Teams background
  • Letterheads
  • Formatted Word documents
  • Email signature
  • LinkedIn banners
  • Email marketing template
  • PowerPoint deck
  • 10 infographics
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The
outcome

The rebrand has brought Salus's identity up to speed with where the business is today, reflecting the scale and experience it has built over 20 years. The new suite of marketing collateral and templates is easy for the team to use for everyday tasks, helping Salus stand out, present a more consistent brand across every touchpoint, and support the business in winning more work.

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”Foundation Marketing did a fantastic job refreshing and rebranding our business at Salus Services. He created comprehensive new brand guidelines, updated our logos, set up professional Canva templates, rebranded our company documents and developed a polished tender pack.

They also formatted our technical process flows clearly and consistently, making complex information much easier to understand and present. All the templates are fully editable, giving us the flexibility to adapt our materials as our business and our clients' needs evolve.

The completed project has provided us with a strong, professional foundation that enables us to grow sustainably while continuing to offer a flexible and responsive service to our clients. Phill understood exactly what we were trying to achieve and translated it into a cohesive brand that works across all our materials.

We're extremely pleased with the results and would highly recommend Foundation Marketing to any business looking for a thoughtful, practical and high-quality branding and marketing partner.

Wayne Jones - Managing Director, Salus Services
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