PLACEKEEPER

Placekeeper were managing approximately 800 units under management, with a long-term ambition to grow to 5,000 units over the next 3–5 years. To support this trajectory, they needed a more consistent and credible digital presence that could strengthen brand awareness and keep them visible across their key audiences. While the operational side of the business was established, their marketing output wasn’t yet reflecting the scale or growth ambition they were working towards.

We started by building a simple, repeatable content structure designed to increase consistency and visibility without adding unnecessary complexity for the internal team.

This involved defining core messaging themes and establishing a regular content schedule across blog, email, and LinkedIn activity, ensuring Placekeeper maintained a consistent presence across the channels most relevant to their audience.

We implemented a structured content programme including monthly blog content distributed to their email database, two targeted email sends per month, and regular LinkedIn activity.

Each touchpoint was designed to reinforce Placekeeper’s positioning as a trusted residential managing agent and maintain consistent visibility across their audience.

Between October 25 and April 26, the strategy contributed to clear growth in brand visibility, with LinkedIn followers increasing from 75 to 403 and content generating over 10,000 impressions, alongside stronger and more consistent engagement across email communications.

The content programme has now become a consistent part of Placekeeper’s marketing activity, helping the business maintain visibility and strengthen its position as it works toward its long-term goal of reaching 5,000 units under management over the coming years.