→ Property developers
→ Construction firms
→ Lettings & management agents
→ Property investment agencies
→ Architects
→ Consultants
PR & Content Marketing
PR and content still shift property and construction deals, but only when the coverage actually lands somewhere your audience is looking. We build plans that get your projects, launches, company news and expertise into the right trade and local press, and national too where the story is strong enough, backed by case studies, articles and data or numbers where we have them.
It's about building a proper digital footprint and landing good news stories in the media your audience is actually watching, not just racking up mentions.
Who it’s for?
What’s
included?
Common Deliverables
→ PR strategy
→ Press release writing
→ Media outreach and relationships
→ Case studies & white papers
→ Articles and thought leadership
→ Award submissions
→ Content planning
→ Coverage reporting
Our process
1. Strategy and Targets
We can work ad hoc on individual stories or on a retainer for ongoing coverage. For retainer clients, we usually start with a kick off call or meeting to understand your objectives properly before drawing up a strategy, identifying the trade, local and national outlets that matter, and setting clear goals for what the coverage needs to achieve.
2. Content and Outreach
We write press releases, thought leadership and articles, and provide reactive commentary on industry trends where there's an opportunity to add your voice. Everything is pitched directly to relevant journalists and editors, building genuine relationships rather than sending generic mass emails.
3. Coverage and Reporting
Once coverage lands, we track and report on it, and feed learnings back into future stories so your PR keeps building momentum.
FAQ
What makes a story newsworthy?
Usually something that’s genuinely new, has a clear angle, or ties into a wider trend a journalist already cares about. Not every milestone is a story on its own, part of our job is spotting which ones are and shaping them so they actually land. Think planning approvals, starting on site, completing on site, new hires and senior promotions.
How much input do we need to give?
As much or as little as you have time for. A quick call is often useful for context, but if you’re time poor, a few key details sent over email is usually enough for us to take it from there.
Do you work with journalists directly?
Yes, we build and maintain relationships with trade and local press relevant to property and construction.
How is success measured?
Coverage secured, but also reach, relevance and whether it is landing with the audience who actually matters to you.